Los Angeles | Paris | Stockholm
Are you ready to grow your brand?
We build your brand by developing plans for product launches, licensing or international expansion.
Based in Los Angeles, we are at the heart of the convergence of tech, entertainment, and consumer products sectors. We work locally and globally to leverage our international network for the benefit of our clients.
Scroll down

Accelerate your growth through customized sales and marketing strategies

What is your challenge?

Launching a product
You need to bring a new product to market.
Here is how we partner
We craft tailored made launch plans that meet your market needs:
  • research competitive landscape
  • provide consumer insights
  • develop product concepts
  • recommend distribution strategy
  • prepare marketing launch plans
Example of our past solutions
We launched several mass market FMCG brands:
  • Developed and launched new formats of ready made tea drinks to reach new consumer segments.
  • Created new whisky brand.
  • Developed toy and learning product ranges.
  • Innovated new fashion, footwear and accessory designer partnerships.
  • Launched new publishing product lines.
Licensing IP
You have unique intellectual property that you wish to monetize or you are looking to expand your product reach by licensing.
Here is how we partner
We identify the right category sourcing partners and guide you through deal negotiation
Example of our past solutions
  • Developed global licensed multi category product lines to tie into global entertainment releases.
  • Licensing innovative brain augmented technology embedded into consumer electronic products.
Expanding internationally
You have successfully grown your business in your home market and you are looking for growth in international markets.
Here is how we partner
We craft a tailored business plan for market expansion and execute expansion plans where needed.
Example of our past solutions
  • Developed and executed international expansion strategy for US based toy company.
  • Built US expansion plan for European based global collectibles company selling retail promotional and customer loyalty programs.
FMCG | tech start ups | consumer electronics | toys | fashion | publishing | movie and tv studio content | promotion and cross-marketing | brand management | business development | business management
What is your challenge

A selection of our experiences

Our Experiences

Press

Licensing Magazine3/20/2018
Interview with Jonathan Symington
Read article
License Global3/13/2018
FORMER DISNEY EXEC DEBUTS THE LANTIC GROUP
Read article
Publishers Market Place3/13/2018
Read article
Licensing Magazine3/12/2018
FORMER DISNEY EXEC JONATHAN SYMINGTON LAUNCHES THE LANTIC GROUP
Read article
LIMA News3/12/2018
FORMER DISNEY EXEC JONATAHN SYMINGTON LAUNCHES THE LANTIC GROUP
Read article
Total LicensingSpring 2018 issue
EX DISNEY EXEC LAUNCHES GROUP
Read article
Licensing Book3/12/2018
FORMER DISNEY EXEC JONATHAN SYMINGTON LAUNCHES THE LANTIC GROUP
Read article
Rapid TV News3/12/2018
FORMER DISNEY EXEC LAUNCHES ENTERTAINMENT CONSULTANCY
Read article
Licensing Corner3/12/2018
FORMER DISNEY EXEC LAUNCHES THE LANTIC GROUP
Read article
Licensing Biz3/12/2018
FORMER DISNEY EXEC LAUNCHES BRAND CONSULTANCY
Read article
License Global1/23/2018
DEER LITTLE FOREST GETS NEW AGENT
Read article
Kidscreen 1/23/2018
DEER LITTLE FOREST PRANCES STATESIDE
Read article
LIMA News1/22/2018
THE LANTIC GROUP JOINS DEER LITTLE FOREST GLOBAL NETWORK
Read article
Press

Why work with us

You will benefit from our unique perspective framed from 25 years of global sales & marketing in Entertainment | Publishing | Toys | Fashion | FMCG | Digital Media | Technology | Consumer Electronics.
Contact us
Explore your opportunities
We put at your disposal our unique toolkit from which we deploy the latest analytical, creative and research solutions for your business.
Expert network
We access the appropriate resources to accompany you through all your projects’ needs. Our international network of partners include:
  • qualitative and quantitative research
  • copywriting
  • web & graphic design
  • PR and communication
  • digital & social media
  • subscription marketing
  • JONATHAN
    Symington
  • Karolina
    Symington
  • Johanna
    Mooney

Our Team

Jonathan Symington
Founder / CEO

The Lantic Group was founded in 2017 by me, Jonathan Symington. The name is inspired by Lantic Bay located on the south coast of Cornwall, England. It’s a place from where adventurers and those seeking new horizons have set sail to build brighter futures, and with the Lantic Group, I want to help you build a brighter and better future for your business.

My experiences include the entertainment, licensing, publishing and FMCG sectors for Disney Consumer Products and Disney Publishing Worldwide, Unilever and Diageo.

I am a dual US and UK national, I currently live in California with my wife and two young daughters. Prior to living in the the US, I have lived most of my life in France and have spent several years in China.

I am bilingual in French & English and can converse in Mandarin. I hold an MBA from the University of Bath and a Bachelors degree from University of Bristol in the UK.

jonathan@thelanticgroup.com

+1 646 283 2579

Karolina Symington
International Development

Karolina has been building international business in the entertainment and toy industries for over ten years. Her international experience working in Eastern Europe, Spain, France and the US gives her a unique perspective that helps clients broaden their global footprint.

She earned her MBA at the IE Business School in Madrid where she also led the Entrepreneurship and Marketing clubs to build strong links between the school and the global business community.

She is a dual US and Swedish National living in California with her family. Prior to living in the US she lived in France, Hungary, Poland and Sweden. Karolina strong language skills include fluency in French, English, Swedish, polish, Spanish, German and Russian.

karolina@thelanticgroup.com

+1 646 707 2670

Johanna Mooney
BRAND CONSULTING AND LICENSING

Johanna Mooney. Is an action-oriented strategic leader who constantly adapts, overcomes obstacles, and inspires organizations to achieve outstanding results. Creative and optimistic thinker who leverages consumer understanding and business analytics to craft effective long-term strategies, then leads teams to implement them with success.

Experience includes franchise management, marketing and licensing at Walt Disney, brand management and product innovation at Procter & Gamble and Kellogg, and independent marketing consulting for United Airlines and other clients. Harvard Business School MBA alumna.

At THE LANTIC GROUP, LA based Johanna manages strategic planning, brand & retail marketing, PR, and product licensing for consumables categories.


  • Jonathan
    Symington
  • Karolina
    Symington
  • Johanna
    Mooney